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Logo and Identity
    >> Focus on          accomplishments

    >> Recognize important          people

    >> Explain financials

    >> Tell story with photos
         and captions

    >> Stay mission-related
         to brand
Magazines
Web Design
Annual Reports
Advertisements
Trade Show Displays
Direct Mail
Brochures
Packaging Design
Form Follows Function
Annual Reports

    >> To find out how Generate Design
         can help you, please contact us at:          requests@generatedesign.com

Annual reports

should provide an analysis rather than just a recounting of the past year, and a sense
of the organizational direction for the coming year. Boardrooms, trustees and accountants are not the
people ultimately judging the report. Shareholders, employees, customers, and donors will want to be
on board with your brand if a compelling story is told.

When our goal is to express culture and values, goals and achievements, and financial status, there
still is no substitute for a printed annual report to capture attention.