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Opening the mailbox to find more and more direct mail can be overwhelming,

but the economy
doesn’t think so. Direct mail sales have reached $634 billion.* Impressive. Also, consider the pay-off
of target marketing vs. business travel and meetings. Often it takes only one sale to cover the cost
of the entire mailing. Probably not what your sales force and travel agent wanted to hear.

*The DMA Report: Economic Impact - U.S. Direct Marketing Today.