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Annual Reports

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Annual reports

should provide an analysis rather than just a recounting of the past year, and a sense
of the organizational direction for the coming year. Boardrooms, trustees and accountants are not the
people ultimately judging the report. Shareholders, employees, customers, and donors will want to be
on board with your brand if a compelling story is told.

When our goal is to express culture and values, goals and achievements, and financial status, there
still is no substitute for a printed annual report to capture attention.