I          Client Access          I          Vendor Access             

Transitioning from agriculture roots to technological advancement.

In the past, the University’s lack of strategy crippled any meaningful brand development. Current issues the TAMU offers assistance include agricultural challenges, food and water safety, weather dangers, security, border enforcement, illegal immigration, and urban blight.
Goal: Position as a national technology leader and a resource for all the people of the state.
• Agree to developing a
  new brand strategy and
  consistent guidelines
  need to be accessible,   clear and direct.
>> Awareness of University’s dedicated mission to Texas
>> Resolved internal/external communication problems
>> Development of Brand Identity Guidelines Manual